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APSP Member Values

APSP members enjoy a preferred status to receive value in the four focus areas that you - our members and the most successful companies and individuals in our industry - have told us are most important to you:

Education and Certification
Promotion of the benefits of industry products
Advocacy at Federal, state, and local levels
Research and business forecasting data

Education and Certification
Over the years, industry leaders have found that nothing improves public and customer satisfaction with industry products than dealing with knowledgeable and educated professionals. Nothing improves your credibility like higher standards of certification. Now, APSP will give you greater access to educational opportunities to improve your skills and keep you at the top of your form. Your association will increase the number of APSP-certified professionals nationwide and around the world.

Toward that end, APSP is improving instructional support and education materials to make them consistent and uniform for all members. The educational programs we’ve developed are being used in vocational and trade schools to increase the availability of skilled labor to meet the increasing hiring needs of our industry - and this effort will increase.

Our goal is clear: To promote stronger recognition and appreciation for APSP credentials and certifications among state regulators and legislators as well as the residential and commercial end-users of our products.

Greater Promotion and Visibility
APSP delivers water safety messages via television and radio to over 24 million US residents each year. Safety brochures, on behalf of APSP members, reach over 1 million US households. Your dues support these efforts and serve to protect and affirm your commitment to inform your customers about safe recreational water practices.

Each year our media relations efforts promoting the positive health, enjoyment, and safety benefits of pools, spas, and hot tubs result in articles appearing in thousands of newspapers and magazines.

A new and extensive print advertising and direct mail campaign will be launched in spring 2005 reaching consumers and government officials with our messages that APSP members are the experts and go-to professionals in the recreational water industry.

Our four web sites, TheAPSP.org, PoolPeopleUSA.com, HotTubLiving.com, and SplashZone.com (for hot tub and pool kids) successfully drive consumers to APSP members.

TheAPSP.org site provides services to association members as well as to the public. The site promotes the life-enhancing benefits of industry products, highlights the credibility of APSP members, and helps end-users – your customers -- find the right contacts for building pools, buying pools and hot tubs, renovating pools, and purchasing pool, spa, and hot tub products. It also provides access to APSP member services, products and program, as well as topics for non-members, the media, and government officials.

PoolPeopleUSA.com, and HotTubLiving.com are consumer-directed sites offering consumers and end-users the information and tools they are looking for to purchase industry products. Both sites generate qualified leads to consumers ready to buy -- from you, APSP members.

SplashZoneUSA.com ise directed to children delivering safety messages via games and fun, making buying and using industry products a family experience.

APSP -- Your Advocate For Your Industry
APSP is the proactive voice for the top builders, manufacturers, installers, distributors, operators, retailers, and service professionals in the industry. Our work on your behalf is based directly on your input, and you are strongly encouraged to participate in our advocacy agenda at both the local and national levels. Among our ongoing, most pressing and important issues are:

• Product liability reform
• Tort reform
• Small business issues
• Hazardous materials handling – (OSHA, EPA)
• Hazardous materials transport – (DOT)
• Labor issues

As APSP members, your company will have exclusive member access to breaking news – especially regarding impending new or changing regulations affecting your business.

Proactively, we intend to advance an issues agenda to deliver value to members -- for self-regulation that will pre-empt legislation and regulation developed by non-industry sources -- a true value to supporting your sales growth.

Deeper Research, Broader Planning
As an APSP member, you have access to an extensive new Research Library. We’re compiling and maintaining reports of statistics, surveys and market research you’ll find useful in your strategic business planning, and in keeping you apprised of industry trends. Data will be available to assist you in forecasting, and identification of emerging end-user trends and opportunities, as well as obtaining financing, investment capital, and insurance.

New Name, New Growth, New Possibilities
These are exciting times for APSP members. We value your membership and invite you to share your suggestions with us at any time. Financially stronger, more accountable to our members at every level of our organization, we remain focused on developing effective new programs and products of value to members.